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MARKET · 01
Market
We uncover why products people say they like never turn into purchases. You should see the real response before you launch.
MARKET RESPONSE03 · Technology & Trust
Four pillars of a
trustworthy virtual society.
Technology is the basis of trust.
OmniNode earns trust in its virtual society through representativeness · context · validation · quality control.
Our virtual population reaches 95% statistical consistency and over 90% agreement with human responses.
TRUST · 01
Representativeness
CA-IPF
"A virtual society that mirrors the real population as closely as possible"
A synthetic population that preserves the correlations between demographic axes recreates the structure of South Korea's real population. We run a nationwide simulated population of 50,000 people (1:1,000 scale).
#CA-IPF #SyntheticPopulation #StatisticsKorea
TRUST · 02
Context
LLM Persona
"Virtual people with social conditions and everyday context"
Beyond age, region and income, we use language models to build virtual people with everyday context, social conditions and values — designed to respond consistently with that context.
#LLM Persona #Memory Stream
TRUST · 03
Validation
Validation
"Validated against real-world data"
We validate the virtual population's responses against real human responses. 94.5% distribution consistency, 89.5% rank consistency
#MAE #DistributionFit #Spearman ρ #RankFit
TRUST · 04
Quality control
Quality Management
"Managing the quality of surveys and responses together"
We continuously check that AI-generated surveys and virtual-panel responses can be trusted, managing instrument reliability and validity, response consistency, bias and variance.
#Reliability·Validity #BiasChecks
CERTIFICATIONS & AWARDS
